5 Advantages and Disadvantages of Google Analytics | Limitations & Benefits of Google Analytics

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5 Advantages and Disadvantages of Google Analytics | Limitations & Benefits of Google Analytics

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5 Advantages and Disadvantages of Google Analytics | Limitations & Benefits of Google Analytics

5 Advantages and Disadvantages of Google Analytics | Limitations & Benefits of Google Analytics


A tool for measuring data that is used to monitor website behavior is Google Analytics. The website audience, their location, bounce rate, time spent on the site, and a number of other metrics can all be found out using this tool. You can use it to obtain comprehensive information about your webpages as well.

For those who own e-commerce sites, Google Analytics is a suggested tool for boosting sales and enhancing marketing skills. Among private bloggers, this particular tool is highly liked. Even though there are many tools available that offer information about websites, Google Analytics often has a large amount of data.

While there are undoubtedly many advantages to using this technology, there are also some disadvantages. After you have a better understanding of this, you can determine whether Google Analytics is a useful tool for tracking website data.

I'll be focusing on 5 Advantages and Disadvantages of Google Analytics | Limitations & Benefits of Google Analytics in this post. You will be aware of the pros and cons of using Google Analytics by the end of this article.

Now let's get started,


Advantages of Google Analytics

1. Cost

Google gives you free access to the universal analytics version. This is not a premium version where you have to pay anything. Regretfully, there is a limit. Nonetheless, this is completely free for minor services.

Large commercial businesses that receive more than 5 million impressions per month are not eligible to use this service for free. 


They are required to use Google Analytics 360, a more advanced version that typically costs $150,000 annually. Additional reporting features are provided by this service in order to justify its higher price range.

2. User Friendly

Google Analytics facilitates the easy digestion of information. Understanding a variety of facts is made simpler by Google Analytics' user interface. 


Users can immediately view the performance of their website. This one tool may be used to track several metrics, like audience size, geography, campaigns, and popularity of webpages. 


To assist you better comprehend, the data is also provided in the form of charts, tables and graphs.

3. Decision Making

When making decisions, performance measurement is a crucial component. Google Analytics is a useful tool for comprehending user activity, as was previously discussed. Making decisions is facilitated by the diverse information this analytics tool provides. 


Indeed, you'll be aware of what your visitors are interested in on your website and what needs to be changed to strengthen the bond between you two. Based on actual customer interactions, all of the data displayed here.

4. Availability

Google Analytics is a universal tool by default. Anyone in the globe has the chance to comprehend their website analytics thanks to it. 


It facilitates the analysis of insights by large enterprises running various businesses across the globe.

5. Device Support

Multiple devices can be supported by Google Analytics. It isn't limited to desktop PCs. Analytics works with tablets and smartphones. 


So you may use these devices to view your website metrics as well. However, this is only possible if you have an internet connection.

Because of this, Google Analytics is a suggested tool for companies that require instant access to their accounts and are continuously on the go.

Disadvantages of Google Analytics

1. Reliability

Not every time is Google Analytics a trustworthy resource. Sometimes, bot traffic appears in the Google Analytics dashboard as real traffic by accident. 


Google is unable to monitor certain websites. As a result, all of the information offered should be regarded as approximate.

In certain instances, the traffic source is reported inaccurately. These inaccurate data will thus be kept on the server indefinitely. Thus, you should also remember to mention this in future references.

2. Limitations

Google Analytics usually offers a good deal of information on the functionality and performance of your website. This information is still scarce, though. The free version of Google Analytics is totally dependent on cookies. 


Restrictions on the use of internet cookies are enforced by certain national governments and regulatory bodies. Therefore, utilizing cookies to track isn't always the best option.  


You might need to think about choosing Google Analytics 4 if your company needs more sophisticated tracking. 


Google Analytics 4 makes use of more sophisticated AI and machine learning techniques than the regular Google Analytics version. 



3. Complexity

Even with its simplification, some inexperienced users may find the user interface perplexing. It can become even more complicated if there are frequent upgrades. 


If you're not an expert in web analytics, you might need training to use it. You will need to invest some time in becoming familiar with this tool if you are a new user. 


Since this can waste your time, it calls for a great deal of patience. Installing Google Analytics can be difficult, even for some people.

4. Redundancy

It is also undeniable that Google Analytics provides an excessive amount of metrics that are superfluous for the typical user. These additional data can occasionally really lead to confusion. 


Users must navigate through numerous options in order to navigate a single piece of information. Although Google Analytics provides a wealth of data, very little of it is truly useful.

5. Technical Support

You will eventually realize that creating and managing an analytics account is a difficult task. Technical help is one area where Google Analytics falls short. There isn't any specific assistance available to help you fix problems.


The only resources you have when faced with an issue are internet documentation or community forums. 


The remedies offered here may occasionally be out of date or wholly unnecessary. As a result, these solutions are no longer applicable to your current issue.

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